Lastest Obsession- Pose.com

One: Laugh Cry Repeat, Tipp NYC, Report and Nordstrom    Two: 360 Cashmere, Pleasure Doing Business and Justin.

So a fellow model friend of mine, I won't say who, but someone a with the "Super" status put me on to this awesome new site/app called Pose. I've been playing around with it for a few weeks now and actually really like it. Their PR departement emailed me, asking if I'd like to become one of their featured "Posers." I felt honored, and accepted their offer. All I have to do is "pose" a few times a week.

Posing basically means I take a picture of my outfit for the day and tag everything that I'm wearing. For instance, in the picture above. So I just take the pictures, tag them and press "post" on the app. It uploads into my feed and fellow "posers" can LOVE my pose and/or comment on it.

It's a lot of fun and bring the simplicity of street wear and every day outfits of blogs like The Sartorialist and Fashion Toast right to your finger tips. You can few posts by famous fashionista's like Coco Rocha or every day girls like myself. It all depends on your style and who you want to follow. So if you like fashion and have a unique sense of style you'd like to show to your peers, check out Pose!

Modeling- Pleasure Doing Business

This week I have the pleasure of working for one of my all time favorite designers, Simone Gonzalez. She is the owner and designer of the amazingly innovative and colorful line, Pleasure Doing Business. She started her line on her own in 2009 and it has grown SO much! I am so proud of her!

I have worked for Simone every season since 2010, when I met her at a casting for her first runway show. Pleasure Doing Business used to be in a small warehouse in downtown L.A. and now they're updated to a huge, glorious studio on Los Angeles St.

Back in 2010- I went to the casting in a black dress and blazer with my hair in a bun. I walked for Simone and her people and she said she loved me. She asked me to come back for a fitting the following day, where I was fitted in a few outfits for the show. I don't think she knew at the time, but this was going to be my first runway show ever!

PDB- Fall 2012 Preview

All the models came back the next day to get ready for the show! Bumble & Bumble did hair for the shoot which was French inspired- basically a frizzy, messy, gorgeous up do! All of the models got in to their first looks and then walked over to the runway for the walk through. The music for the show was amazing and modern, Simone had stayed up all night with her team working on it.

We did the walk through and everything appeared as if it were going to go smoothly, although when it got down to the wire it was more like controlled chaos. Simone decided she wanted me to open the show! I was thrilled and extremely nervous but I knew I could do it!

The music started and I stomped out on to the runway with everything I had. I was walking to the beat of music but it happened to be too fast as Simone only had about 10 girls for the show and each change was intricate and time consuming. We all had to SLOW down our walks. Even so, I ended up walking the entire runway alone for the closing look.

In the end the show worked out, the looks were amazing and cohesive and everyone, including myself, had an amazing time. There was a cocktail party after, right on the runway. Simone's brand BLEW up after that show. Her line is now on sites like Urban Outfitters, Revolve Clothing, Shop Style and more. Her bandage style skirts have become a staple for the modern girls wardrobe and are well known across the world.

After the show she asked me if I'd shoot her lookbook the following day, and she's asked me to shoot it every season since. I love working with Simone, I love and respect her line and could not be more proud of how much it is has grown. I hope to have her and her collections in my life forever.

We are currently shooting her Fall/ Winter 2012 lookbook and I can't wait for you all to see it. It's absolutely stunning and my favorite of her collections so far. More to come soon! Heres's the video of mine as well as Simone's first runway show back in 2010. To see her latest collections go here.

First issue of the The Hornet is out!

My first double page layout for Fullerton College's paper The Hornet. 

I know it's been awhile but school has been CRAZY! So far my classes are really easy but the paper is A LOT of work! I can honestly say I thought being editor would be easier than being a writer, boy was I wrong! Laying out the pages is NO JOKE!

First off all I was given a page and 2/3rd of a another page space. I had a lot of content so I thought it would be NO problem! What I wasn't expecting was for writers to get their stories in last minute. A school publication is different from an every day publication in many ways, but one of the biggest differences is, no one is getting paid. When you have writers whose only motivation is to get their stories in is for a good grade, you sometimes don't get stories in at all. Especially on the standard of "C's get degrees." Regardless, I got only half of my page done after six hours of work.

I came in on Tuesday (our production day) to work on the paper around 3 p.m., which was the earliest I could get there since I had castings that morning. I worked relentlessly till about 6:30 p.m. which is when my Journalism 101 class started. I had emailed my teacher asking for half the class off so I could get back to the paper and received a long reply stating "she was never given a break by her teachers when she was on the paper." (FAIR ENOUGH). So I stayed for the entire class and got back to the newsroom around 9 p.m. I had about a page and a third done total. Krysta my editor-in-chief had put my top story on the first page while I was in class, so that was done.

I got to work on my second page and finished it around 11 p.m. We were saving it to send to Krysta for one last look over before it went to printers, when the program crashed and the file become corrupted. We couldn't open the finished second page at all. Jesse my managing editor helped me rebuild the entire page in 20 minutes. It was very impressive. We got the entire first issue sent to the printers around midnight, making the paper delivery time delayed for the following day. Issues weren't spread around campus till about noon on Wednesday.

On Thursday, I walked in to the first issue critique expecting the worst. Jay went page by page explaining what could have been improved upon. When he finally got to my page he didn't really nitpick too much. He just said I could have been a little more creative with my design, which I totally agree with, but my first time was more like a panic attack so I'm glad I kept it simple.

The only real error on my page, and it was a major one was that the byline for one of my top stories, the one on the first page, was wrong. The story was not by Kelsey Smith but by Mike Atchue. I made a public apology in class and owned up to the mistake. I later apologized to Mike in person and assured him it would never happen again and that at the very least it would be corrected and available online.

I learned a lot from putting this first issue together. It definitely showed me that I need to work on my time management. Writers need to get their stories in sooner so I can edit them, no more slacking. I am really excited and possibly even more nervous for the second issue. I have less stories coming in for that issue and no more excuses. But I'm going to do my best to try and improve every issue regardless. Let the crazy begin again!

Juliana Herz Joins the Elite Family

Exciting news! A dear friend of mine, Juliana Herz, has just signed with Elite Model Management in Miami! I am so happy for her!

I met Juliana in 7th grade at Country Day School in Guanacaste, Costa Rica. I had just moved there with my family for some unknown reason. Juliana was the only other girl in the class! I know, crazy right. Not to mention our class had about 12 people in it, total.

Juliana, Emily and I in Costa Rica- age 14/15

I'd like to say that our relationship started off nicely but if I remember correctly it started off more in the "frienemies" category. I was invading on all her "men" when I joined that class. She had grown up with them and known them basically her whole life but now I was the "new girl," which always ends up being popular with the guys, and instant loathing with the girls.

But over the years, after Juliana and I had dated almost all the same guys (lol), I think we managed to get over our petty nonsense and just be genuine "friends." I wish it had happened sooner though, as I moved away from Costa Rica at the age of 15. I haven't seen Juliana since but I still regard her as a close friend and always will.

I am so happy for her success and wish her more and more in the future. Elite Miami is a huge step and I'm so glad we are apart of the same, great agency! Hopefully we'll end up working together at some point. That would be all together too amazing! Love you girl, hope you make it big!

Jason Wu for Target- eBay Scalpers Suck!

So if you're a fashionista like me, than you've also had the release of Jason Wu for Target marked on your calendar for months! I had circled all the items I was going to buy, budgeted for the collection and it was all for nothing.

I'm no stranger to the high end designer collections that Target has been selling over the years but ever since the Missoni meltdown they have been harder and harder to get my hands on. The last collection I snagged from Target was the feminine and colorful, Rodarte line. I managed to walk in nonchalantly at 10:30 a.m. day of and get everything I wanted, no problem!

Today, for the Jason Wu line, was not a similar experience. I woke up early, around 9:30 a.m. and got to Target around 9:45 a.m, just an hour and 45 minutes after they'd opened. There were three items left on the racks, all of which were the matronly blouses (sorry Jason) in extra large. I walked around the three empty racks about five times, mostly because I was in a state of pure shock and wishing the clothes would some how magically reappear when I got to the other side. They never did.

I walked over to the accessories department (still in shock) in attempts to formulate a Plan B. All of the Jason Wu accessories were gone as well. Clearly, the racks had been cleaned out by those who intended to sell the collection on eBay, this was Brea and the store hadn't even been open for two hours!

I dialed the number for the Target in Yorba Linda and started to make my way back towards my car when I spotted a girl about my age, with no makeup on, speed walking (clearly she had done what I'd done, rolled out of bed and driven to Target as soon she woke up) towards the women's clothing department. I turned around just as she reached the empty racks, she too was clearly in denial over the whole situation and began circling the racks in hopes that a miracle would take place.

I got into my car just as the operator for the Target in Yorba Linda answered my call. Her first question was, "Target, Yorba Linda, this is Sherry speaking. How may I assist you?" I asked if she had any Jason Wu items left on the racks, in a size small. I did this while simultaneously regretting that I hadn't gone to church as a child and that my present days prayers would some how be answered. She put me on hold and came back with, "We only have a pink and white polka dot shirt with the black tie around the neck. People are trying stuff on right now though so it might be gone before you get here." I thanked her for her time and stepped on the gas as I jetted on to the freeway.

I didn't really want the pink top, but since I, myself was still in denial over the whole situation I decided to check it out (just in case there happened to be one of everything that I wanted in my size when I got there- a girl can dream right?).

The Yorba Linda Target had a few items in extra large which in my mind were extra smalls in need of tailoring. But alas, they didn't have the particular items I wanted, so I decided it was best not to waste my money. I only wanted four things- the white blouse, the blue floral skirt and the red cardigan/blouse combo as originally styled. Oh and maybe the blue dress with the red and white stripes at the bottom.

Most disappointing was that Target started filling the Jason Wu racks with mediocre look-a-likes. Anyone who was there before 10 a.m. would not be fooled by such trickery (shame on you Target!).

I drove home defeated and disappointed, like I said, I had been planning this for months. But you can't win them all I suppose. The most frustrating part was that the entire collection was up on eBay in mass quantities just minutes after the stores had opened. I know they limit items per guest but it seems to be an ineffective method of creating buyer equality. #bitter. Instead of refilling the racks at 8:30 a.m. why not wait till 9 a.m. or 10 a.m.?

Not to mention the entire collection was launched online at midnight, meaning those who go to bed at a reasonable hour or enjoy sleeping in managed to miss out entirely. It's rumored that Target did this to avoid system crashes like they experienced with the Missoni line.

Target hasn't announced their next designer collaboration yet but when they do, I will be up at 6 a.m. in front of the store on the release date (Starbucks in hand, well maybe not. I need two hands to shop properly) ready for the next great race.

Click on the photo at the beginning of the post to read about how things went down on the east coast!

Modeling- TONI&GUY: Freedom Collection 2012

Exciting news! I worked with TONI&GUY in September of last year shooting their new collection, "Freedom." They cut my hair, colored it three times in the course of two days. On day one I shot a tutorial video that took almost 3hrs to do, grueling. But on day two I got to do a photo shoot with two of my favorite Los Angeles models, Ariel and Frankie.

Oh and did I mention I got my hair cut/styled by Guy's son, and Creative Director for the company, Zak Mascolo!? Crazy right. It was an awesome experience and I had an absolute blast working with everyone. The campaign was styled by Zak's wife, Caroline.

I think the new collection is unlike anything TONI&GUY has done before. It's fresh, modern and bright. Where as there past collection have been more edgy, rock n' roll and dark. I love it!

Fullerton Brings Snow to the Local Community

So my first article of the semester is up! I wasn't planning on writing any articles this semester, being editor and all. But unfortunately a lot of stories weren't taken the first week of school, so I had to cover a few.

This is story I wrote on the Snow Day that Fullerton put on for the local kids. It was actually really neat. After interviewing a few parents I found it was a lot of these kids' first time seeing snow! How exciting right?! You can check out the original article here!